About Us

We help brands grow smarter, faster, and stronger in the digital era

We blend strategy, creativity, and technology to help brands stand out, perform better, and achieve lasting impact in the ever-changing digital landscape.

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Our Philosophy

Driven by insight, powered by creativity, built for impact

At Beam 80/20, we believe impactful growth is built on balance — where strategy meets management tools, and performance meets purpose. These principles define how we think and create.

Strategy with Purpose

We craft every strategy with clear intent — blending research, creativity, and measurable goals to help brands grow meaningfully and stay ahead in a changing market.

Creativity with Clarity

Our ideas are made to inspire action. By connecting design, storytelling, and data, we deliver campaigns that capture attention and convert with lasting impact.

Focus on what matters

We build partnerships, not projects. Through transparent communication and shared goals, we turn collaboration into the foundation for every success we achieve.

Our Team

The minds behind measurable growth

Ahmed El-Sheikh

founder and strategy director

Ahmed brings over 30 years of experience in real estate development, investment strategy, and capital project advisory across the UK and MENA.

His background includes senior advisory leadership roles with Alvarez & Marsal and EY, specialising in real estate programme advisory, procurement, and risk management.

He led procurement and risk functions on landmark projects including the Museum of the Future and the FIFA World Cup 2022. He also brings ownership experience, having spent seven years managing a European real estate private equity platform.

He holds a Bachelor's degree in Architecture, an MSc from University College London, completed MIT professional training, executive education at Saïd Business School, and an Executive MBA from Frankfurt School of Finance & Management

Mohammed Hisham

CTO / creative director

Hisham brings over 20 years of technology and executive leadership experience across high-growth platforms in the MENA.

As CTO at CodeBeam, Docker, and Matbok, he led scalable technology ecosystems serving 100,000+ users with exceptional reliability and system optimization.

Previously, he co-founded and served as CTO of Flick, and earlier delivered and engineered systems at Nike and Starbucks, architecting systems to support rapid regional expansion.

He holds degrees from MSU and UofM and has developed proprietary AI-driven tools to help organizations optimize workflows, enhance decision-making, and navigate complexity with GitHub.

Ahmed realises new requirements and tasks very fast, is able to employ methods of thinking abstractly and can express himself clearly. He can concisely differentiate between essential and non-essential information, compress information and get to the bottom of things so fast. He works tirelessly to see ideas and systems translated into realities.

John Erzenbeck - Volker Hayan, KODE Gmbh.

Ahmed realises new requirements and tasks very fast, is able to employ methods of thinking abstractly and can express himself clearly. He can concisely differentiate between essential and non-essential information, compress information and get to the bottom of things so fast. He works tirelessly to see ideas and systems translated into realities.

John Erzenbeck - Volker Hayan, KODE Gmbh.

Ahmed realises new requirements and tasks very fast, is able to employ methods of thinking abstractly and can express himself clearly. He can concisely differentiate between essential and non-essential information, compress information and get to the bottom of things so fast. He works tirelessly to see ideas and systems translated into realities.

John Erzenbeck - Volker Hayan, KODE Gmbh.